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Business knowledge. Greater possibilities.

For entrepreneurs, professionals and lifelong learners. Online business and professional education, at your own pace.

Explore the Schools

Built for your next chapter.

You do not need to be a founder to learn business. Choose knowledge that supports your work, your ambitions and your next steps, and study it online, at your own pace, in English.

75Courses
1142Lessons
58hOf content

Our Schools

The subject areas of the Institute. Schools organise the courses by subject. They are the Institute's academic-style divisions, not separate programmes you must complete.

School of Entrepreneurship & Strategy

Decide Whether You Should Start a Company

Students

Decide Whether You Should Start a Company

Price what you would give up, test whether it matters that it's you, compute the most you can afford to lose, and write down a dated yes, not yet or no.

1942m
Students only

Where Startup Ideas Actually Come From

Students

Where Startup Ideas Actually Come From

Find startup ideas by noticing problems in your own work and life, see the ones your mind filters out, and tell a real idea from one that only sounds plausible.

2142m
Students only

How to Validate Any Business Idea Before Investing a Dollar

Students

How to Validate Any Business Idea Before Investing a Dollar

Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.

1949m
Students only

Customer Discovery Without Lying to Yourself

Students

Customer Discovery Without Lying to Yourself

Run customer interviews that surface the truth instead of the encouragement you wanted to hear, so you build the product people actually pay for.

1852m
Students only

Map Your Company on One Page With the Business Model Canvas

Free

Map Your Company on One Page With the Business Model Canvas

Map your business on the nine blocks of one page, then check whether what one customer pays covers what it costs to serve them.

1739m

From Idea to MVP in Two Weeks

Students

From Idea to MVP in Two Weeks

Ship a real MVP in fourteen days: one user whose hair is on fire, a spec you cut to the bone, and a launch to ten people who can tell you the truth.

2359m
Students only

Writing a Business Plan

Students

Writing a Business Plan

Write a short business plan covering the market, the offer, the numbers and the risks, that a bank or a partner can read.

772m
Students only

Funding Your Business

Students

Funding Your Business

Compare savings, loans, grants, investors and revenue finance, then pick the funding route that fits your plan and your risk.

661m
Students only

Name Your Business and Set Up Your Company

Students

Name Your Business and Set Up Your Company

Name your company, check the trademark, secure a domain, choose the right type of company and file the paperwork yourself, with a clear line for when a lawyer is worth it.

1532m
Students only

School of Marketing & Sales

Marketing Strategy and Planning

Students

Marketing Strategy and Planning

Set marketing objectives, choose the audiences and channels that fit them, plan the year and agree how you will measure it.

773m
Students only

The Psychology of Why People Buy

Students

The Psychology of Why People Buy

Learn what actually moves a buyer, from the outcome they feel to proof, risk and honest deadlines, and use it on your offer and sales page without tricks.

1938m
Students only

Segment Your Market and Pick Who to Win First

Students

Segment Your Market and Pick Who to Win First

Find the two or three buyers hiding inside the one audience you describe, score them honestly, and choose the one to win first.

1628m
Students only

Fix Your Positioning and Messaging Before You Spend More

Students

Fix Your Positioning and Messaging Before You Spend More

Find where your pages lose the people your ads pay for, choose who you are for, and fix the words before you raise the budget.

1637m
Students only

Build a Stronger Offer With Hormozi's Value Equation

Students

Build a Stronger Offer With Hormozi's Value Equation

Use Alex Hormozi's four-part value equation to raise what your offer is worth to buyers, then price it, trim it and back it with a guarantee you can keep.

1847m
Students only

Price It Right Without Guessing

Students

Price It Right Without Guessing

Set prices from your margin and what buyers gain, test a new price on real quotes, and raise or discount without giving away profit.

1940m
Students only

Build Your First Funnel

Students

Build Your First Funnel

You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.

1428m
Students only

Email Sequences That Sell

Students

Email Sequences That Sell

Build one automated email sequence that turns new subscribers into buyers, from the welcome email to the sales push, wired up and running on its own.

1948m
Students only

Your First $1,000 in Paid Ads on Meta & Google

Students

Your First $1,000 in Paid Ads on Meta & Google

Spend a $1,000 paid-ads test across Meta and Google so it produces a number you can act on, with current Andromeda, AI Max and tracking settings.

2246m
Students only

School of AI & Business Innovation

Where to Start with AI Without Guessing

Free

Where to Start with AI Without Guessing

Pick one task you already repeat, hand AI the document behind it, and keep a setup that makes the second run one attachment.

1527m

Which AI Tool Should I Use?

Students

Which AI Tool Should I Use?

Three questions that turn any task into a tool choice in about ten seconds, so you stop re-deciding every time the rankings move.

1628m
Students only

Build a Prompt That Works

Students

Build a Prompt That Works

Build one five-part prompt template for a task you repeat, test it on three real jobs, and keep it working in any AI tool.

1431m
Students only

Catch AI Mistakes Before They Reach Your Work

Students

Catch AI Mistakes Before They Reach Your Work

AI assistants state wrong answers as fluently as right ones. Learn which claims to check, how to check them fast, and when to cut what you cannot source.

1330m
Students only

How to Use AI Without Becoming Worse at Your Job

Students

How to Use AI Without Becoming Worse at Your Job

AI can quietly make you worse at the work you care about. Learn to use it for leverage without letting your own judgment and skill atrophy.

1227m
Students only

Basic AI Workflows That Save You Hours

Students

Basic AI Workflows That Save You Hours

Turn the four jobs that eat your week into a few minutes each: inbox triage, first drafts, sourced research and meeting follow-up.

1940m
Students only

Build Your AI Knowledge Base

Students

Build Your AI Knowledge Base

Build an AI knowledge base that answers from your own files, catch it when it makes things up, and hand your whole team a single source to ask.

1735m
Students only

What Is an Agent, Actually?

Students

What Is an Agent, Actually?

Learn what makes an AI agent different from the chatbot you already use, how far to trust one, and how to hand it a job that comes back right.

1126m
Students only

Building AI Agents That Actually Work

Students

Building AI Agents That Actually Work

Most AI agents impress in a demo, then fall apart on real work. Build one that remembers, uses your tools, and runs a job the same way every time.

1736m
Students only

School of Finance & Business Economics

How a Business Makes Money

Students

How a Business Makes Money

See where money comes from and goes in a business, and work out the margin on one sale and the economics of one customer.

776m
Students only

Financial Statements for Non-Accountants

Students

Financial Statements for Non-Accountants

Read a profit and loss, a balance sheet and a cash flow statement, and know which question each one answers.

775m
Students only

Cash Flow Without the Spreadsheet

Students

Cash Flow Without the Spreadsheet

Run your money on autopilot with a few bank accounts and a once-a-year hour, so the rent, the surprise bills, and your own pay all clear without a spreadsheet.

2142m
Students only

Get Paid Faster With Online Invoices and Reminders

Students

Get Paid Faster With Online Invoices and Reminders

Set up invoices clients can pay in one click, deposits and clear terms, reminders that chase for you, and a ten-minute Friday check of who still owes you.

1638m
Students only

Budgeting and Forecasting

Students

Budgeting and Forecasting

Build a budget your team can work to, forecast revenue and cash month by month, and review the variances that matter.

663m
Students only

Cut Business Costs Without Hurting Growth

Students

Cut Business Costs Without Hurting Growth

Sort your spend before you cut, renegotiate the contracts you need, and cut software, process, marketing and roles in an order that protects revenue.

1843m
Students only

Small Business Tax Planning That Keeps More of Your Profit

Students

Small Business Tax Planning That Keeps More of Your Profit

Separate the money, keep records that hold up, choose your structure with the numbers, and plan tax through the year so the bill holds no surprises.

1944m
Students only

School of Management & Leadership

Hire Right, Keep Them Longer

Students

Hire Right, Keep Them Longer

Define the role by its results, interview and test for the real work, and plan the first 90 days and stay conversations that keep good people.

2260m
Students only

Onboard a New Hire Without the Checklist Chaos

Students

Onboard a New Hire Without the Checklist Chaos

Write one onboarding checklist, put a short form in front of it, and let an automation give every new hire the same tasks, documents and welcome, on time.

1634m
Students only

Delegation Without Losing Quality

Students

Delegation Without Losing Quality

Write the standard down, hand the work off with a brief that holds, and review on a schedule, so the output still meets your bar without your hands on it.

1540m
Students only

Running 1-on-1s That Aren't Status Updates

Students

Running 1-on-1s That Aren't Status Updates

Stop spending your 1-on-1s reading project updates out loud. Run the half hour that actually moves the person, the work, and the relationship forward.

1442m
Students only

Performance Management

Students

Performance Management

Set expectations people can meet, give feedback through the year, run a fair review and deal with underperformance early.

773m
Students only

Leading Distributed and Remote Teams

Students

Leading Distributed and Remote Teams

Your remote team is busy and slow at the same time. Learn the writing, meeting, and decision habits that let people ship across time zones without waiting on you.

2156m
Students only

Leading Change

Students

Leading Change

Make the case for a change, bring people with you, answer resistance honestly and make the new way stick.

773m
Students only

Build SOPs That Run Without You

Students

Build SOPs That Run Without You

Turn a task only you know how to do into a written SOP someone else can run correctly the first time, then roll it out and keep it current.

1743m
Students only

Project Management Without the Jargon

Students

Project Management Without the Jargon

Run projects that finish when you said they would, with plain methods for scope, owners, estimates, order of work, status, risk and closing. No certification needed.

1935m
Students only

School of Personal & Professional Development

Build Career Capital to Earn the Work You Want

Students

Build Career Capital to Earn the Work You Want

Build rare, valuable skill through the right kind of practice, then spend it on more control over your work and, later, a mission.

1427m
Students only

Career Change and Your Personal Brand

Students

Career Change and Your Personal Brand

Plan a move into new work, translate what you already have into the language of the new field, and show it in public.

774m
Students only

Networking

Students

Networking

Build professional relationships without performing, keep in touch at a pace you can hold, and ask for help properly.

659m
Students only

Write Clearly and Simply Like the Best Leaders Do

Students

Write Clearly and Simply Like the Best Leaders Do

Write memos, updates, and decisions that read clean on the first pass, so people act on what you meant instead of asking what you meant.

1442m
Students only

Presenting With Confidence

Students

Presenting With Confidence

Structure a talk people follow, build slides that help, handle nerves and questions, and present well on video calls.

771m
Students only

Hard Conversations Without Damage

Students

Hard Conversations Without Damage

Say the hard thing to a colleague, report or partner and keep the relationship: split fact from story, own your part, open well and steady it when it heats up.

1642m
Students only

Build Emotional Intelligence at Work

Students

Build Emotional Intelligence at Work

See how you come across, name what you feel, stay steady under pressure and lead people well, using the parts of emotional intelligence that hold up in the research.

2049m
Students only

Delegate and Automate to Reclaim Your Time

Students

Delegate and Automate to Reclaim Your Time

You are the bottleneck. Track where your hours go, price each one, then delegate, automate, or eliminate the work that keeps you stuck.

1635m
Students only

Manage Your Energy, Not Your Time

Students

Manage Your Energy, Not Your Time

Sleep, real breaks and planned recovery do more for your output than a tighter calendar. Learn to spot which kind of energy is low, refill it, and catch burnout early.

1538m
Students only

School of Digital Business & Growth

Package What You Know Into a High-Ticket Offer

Students

Package What You Know Into a High-Ticket Offer

Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.

1836m
Students only

Build & Name Your Signature Framework

Students

Build & Name Your Signature Framework

Turn the method you already run on instinct into three to five named stages, a name that says what it does, and a one-page diagram a client can repeat.

1740m
Students only

Create and Sell an Online Course

Students

Create and Sell an Online Course

Turn what you know into an online course: choose the outcome, plan the lessons, record them and sell the first places.

883m
Students only

Launching a Digital Product

Students

Launching a Digital Product

Take a digital product from idea to launch: pick the offer, build the smallest version, set up payment and run the launch.

772m
Students only

Build a Lead Magnet in a Weekend

Students

Build a Lead Magnet in a Weekend

Go from blank page to a live lead magnet with a working signup form and an email that delivers it, in a single weekend.

1227m
Students only

Build an Email List You Own

Students

Build an Email List You Own

Grow an email list you control, with a sign-up offer worth the trade, five welcome emails that keep people reading, and a clean list that reaches the inbox.

1737m
Students only

The Newsletter Operating System

Students

The Newsletter Operating System

Run your newsletter on a weekly system for ideas, outlines, drafts and sends, so it goes out on schedule even in your busiest weeks.

1846m
Students only

Pick the Right Social Platforms and Ignore the Rest

Students

Pick the Right Social Platforms and Ignore the Rest

Score every platform, commit to the one or two that fit your business, and run a simple posting plan you can judge after 90 days.

1737m
Students only

Create a Week of Content in One Afternoon with AI

Students

Create a Week of Content in One Afternoon with AI

Turn one pillar idea into a full week of platform-ready posts in a single afternoon, then run the same batching process again next week.

2048m
Students only

Choose your Learning Pathway

A recommended route toward your goal. Each Pathway brings together selected courses from across our Schools, in a set order. Follow a route, or explore individual courses.

01 Business Foundations
Understand how business works. 8 courses, in order: Map Your Company on One Page With the Business Model Canvas, The Psychology of Why People Buy, How a Business Makes Money, Financial Statements for Non-Accountants, Cash Flow Without the Spreadsheet, Strategic Thinking from First Principles, Project Management Without the Jargon, Where to Start with AI Without Guessing.
02 Entrepreneurship & Business Launch
Move from an idea toward launch. 9 courses, in order: Decide Whether You Should Start a Company, Where Startup Ideas Actually Come From, How to Validate Any Business Idea Before Investing a Dollar, Customer Discovery Without Lying to Yourself, Writing a Business Plan, From Idea to MVP in Two Weeks, Name Your Business and Set Up Your Company, Price It Right Without Guessing, Funding Your Business.
03 Marketing & Customer Acquisition
Reach and convert the right customers. 9 courses, in order: Marketing Strategy and Planning, Fix Your Positioning and Messaging Before You Spend More, Segment Your Market and Pick Who to Win First, Build Your First Funnel, Email Sequences That Sell, Your First $1,000 in Paid Ads on Meta & Google, Cold Outreach That Gets Replies on Email, LinkedIn & DMs, Marketing Metrics for Non-Marketers, Keep Customers Longer and Reduce Churn.
04 AI for Business & Automation
Apply practical AI to everyday work. 8 courses, in order: Where to Start with AI Without Guessing, Which AI Tool Should I Use?, Build a Prompt That Works, Catch AI Mistakes Before They Reach Your Work, Basic AI Workflows That Save You Hours, What Is an Agent, Actually?, Build Your AI Knowledge Base, Responsible AI at Work.
05 Digital Business & Knowledge Entrepreneurship
Turn your expertise into a digital offer. 8 courses, in order: Package What You Know Into a High-Ticket Offer, Build & Name Your Signature Framework, Build a Lead Magnet in a Weekend, Build an Email List You Own, Create a Week of Content in One Afternoon with AI, Webinars That Convert, Create and Sell an Online Course, Launching a Digital Product.
06 Management & Business Growth
Strengthen operations and teams. 8 courses, in order: Hire Right, Keep Them Longer, Onboard a New Hire Without the Checklist Chaos, Delegation Without Losing Quality, Running 1-on-1s That Aren't Status Updates, Performance Management, Build SOPs That Run Without You, Leading Change, Leading Distributed and Remote Teams.
07 Professional Development & Career Growth
Build capability for your next career step. 9 courses, in order: Build Career Capital to Earn the Work You Want, Career Change and Your Personal Brand, Write Clearly and Simply Like the Best Leaders Do, Presenting With Confidence, Networking, Hard Conversations Without Damage, Build Emotional Intelligence at Work, Delegate and Automate to Reclaim Your Time, How to Use AI Without Becoming Worse at Your Job.

Focused Specializations

Apply your knowledge to a specific business model. Specializations draw on selected courses from across the Institute.

Freelance & Consulting Business
For specialists and independent professionals. Courses: Package What You Know Into a High-Ticket Offer, Build & Name Your Signature Framework, Price It Right Without Guessing, The Freelancer's Cash Bridge, Cold Outreach That Gets Replies on Email, LinkedIn & DMs, SPIN Selling: The Question-Based Method That Closes Deals, Case Studies That Close, Proposals, Scopes and Contracts.
Agency & AI Services
For aspiring agency owners and service providers. Courses: Grow Your Agency Beyond Your Own Hours, Build a Stronger Offer With Hormozi's Value Equation, Proposals, Scopes and Contracts, Build SOPs That Run Without You, Basic AI Workflows That Save You Hours, Building AI Agents That Actually Work, Your AI Customer Support Team, Keep Customers Longer and Reduce Churn.
Creator & Newsletter Business
For creators, educators and knowledge entrepreneurs. Courses: The Newsletter Operating System, Build an Email List You Own, Pick the Right Social Platforms and Ignore the Rest, Create a Week of Content in One Afternoon with AI, Your First AI Avatar Video, Tell One Founder Story Across Pitches, Podcasts and Keynotes, Build a Lead Magnet in a Weekend, Create and Sell an Online Course.

Who we serve

Different starting points. A shared ambition to progress.

Aspiring entrepreneurs: explore an idea, understand customers and prepare to launch.
Business owners and freelancers: strengthen your offer, attract clients and improve everyday decisions.
Employees and professionals: develop relevant skills and prepare for greater responsibility.
Managers and team leaders: build confidence in communication, delegation and decision-making.
Career changers and lifelong learners: explore a new direction or refresh your knowledge at your own pace.

How you learn here

Study online, in English
Self-paced, on your schedule, on any device.
Practise in every lesson
Explain ideas back, work through business scenarios and take on real tasks, with feedback in words.
An AI tutor beside every lesson
It knows the course material and helps you work out the answer yourself.
Always current
Courses are kept up to date as AI tools and business practice change.
A certificate for every course
A personalised digital Certificate of Completion for every course you finish, with a link anyone can use to verify it.

Finish a course. Receive your certificate.

A personalised digital Certificate of Completion for every completed course. There are no formal exams: exercises and quizzes help you learn, and never block your progress. Certificates recognise course completion. They are not academic degrees or professional licences.

Questions

Who is the Institute for?

Entrepreneurs, business owners, freelancers, employees, managers, career changers and lifelong learners. You do not need a business background to start.

How is the learning organised?

Seven Schools organise the courses by subject. Seven Learning Pathways give you a recommended route toward a goal, and three Specializations apply what you learn to one business model.

Do I have to take exams?

No. There are no formal exams or pass marks. Exercises and quizzes are there to help you practise.

What do I receive when I finish a course?

A personalised digital Certificate of Completion. Certificates recognise course completion. They are not academic degrees or professional licences.

How much does it cost?

One annual pass at €149 for 12 months opens every course, Learning Pathway and Specialization. The subscription renews every 12 months.

Where is the Institute based?

Our students office is at 9100 Wilshire Blvd, Beverly Hills, CA 90212, United States. All learning is delivered online.

Your next chapter starts with learning.

For your ambitions: entrepreneurship, career development and leadership. On your schedule: online, self-paced learning in English. With recognition: a digital Certificate of Completion for each completed course.

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