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Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.
Describe your idea to people and most of them will be kind. Fifteen conversations run the right way tell you whether anyone will actually act, before you spend money building it.
The trap is simple. You describe the idea, people are polite, and you come away with compliments that feel like proof. This course replaces the pitch with an interview: you ask about the other person's week, about what already happened instead of what they would do, and you let them do most of the talking.
The method comes from Rob Fitzpatrick's The Mom Test, and it rests on one test of evidence: what people give up. An introduction to a named colleague, time on a trial, a deposit. You learn to book conversations that stay interviews, to ask for the next step and read the answer, to run a small test with a price on it, and to sort fifteen sets of notes into one of three clear outcomes.
You walk away with a learning request that books real conversations, a set of questions about the past, and a log that tells you whether to build, change segment, or move to the next idea.
First-time founders: want to know whether an idea is worth building before they quit, borrow, or spend savings on it.
Side-project builders: keep adding features for users who never arrive, and want a faster way to find out who actually cares.
Product and innovation teams: need to back a new bet with customer evidence, and want something stronger than internal opinion and a confident deck.
This course is part of the academy's invite-only offering.
Access is granted by the academy after you join.