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You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.
Most small businesses lose customers between getting noticed and getting paid, and never see which step lost them.
A funnel is the path a stranger walks before they buy: attention, interest, trust, then the ask. You already have one. It is usually invisible, so you cannot tell whether people leave because they never saw you, never cared, never believed you, or were never asked clearly.
This course makes the four stages concrete. You find the stage your business leaves to luck, earn a way to follow up with the people who are not ready yet, build trust before you ask, and make the ask one clear step. Then you run the arithmetic on your own numbers and launch the smallest funnel that covers all four stages.
You walk away with your business mapped onto the four stages, the leaking stage named, and a two-step funnel live and counted for a month.
Founders: have people interested and cannot explain why most of them still walk away.
Solo marketers: want one clear path from first glance to purchase in place of scattered tactics.
Service providers: keep getting liked and not hired, and need the ask to be easy to say yes to.
This course is part of the academy's invite-only offering.
Access is granted by the academy after you join.