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Price what you would give up, test whether it matters that it's you, compute the most you can afford to lose, and write down a dated yes, not yet or no.
Most people deciding whether to start a company spend their time on the idea. The decision turns on things they can check and usually don't: what they would give up, whether it matters that it is them, and how long they can last.
The odds of a company that has never existed can't be looked up, so failure rates and expected-value spreadsheets give false comfort. This course replaces them with what you can know. You price the life you would keep by not starting, take an honest inventory of your fit, read your own runway instead of the market's mood, and take the now-or-never feeling apart before it gets a vote. Then you set the most you are willing to lose, look at what a part-time start would cost, and face the year-three afternoon when the company is working and you are doing less of the work you love.
You walk away with a one-page decision memo, dated, with a yes, a not yet that names what has to change, or a no, and a review date you can hold yourself to.
Would-be founders: have an idea and the itch, and want to decide on purpose instead of drifting into it.
People weighing a leap: are thinking about leaving a stable job and need an honest read on their runway and timing first.
Operators and second-time founders: want a clear way to test fit and opportunity cost before the next venture.
This course is part of the academy's invite-only offering.
Access is granted by the academy after you join.