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Set marketing objectives, choose the audiences and channels that fit them, plan the year and agree how you will measure it.
Without a plan, marketing becomes a list of tactics that never add up.
This course turns marketing into a short set of decisions: what you want to achieve, who you are speaking to, what you promise them, which channels reach them, how much to spend and how to tell whether it is working.
You walk away with a one page marketing plan for the next twelve months, with objectives, channels, budget and the numbers to watch.
Business owners, new marketing leads and founders who want marketing to follow a plan rather than a mood.
This course is part of the academy's invite-only offering.
Access is granted by the academy after you join.