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Score every platform, commit to the one or two that fit your business, and run a simple posting plan you can judge after 90 days.
A small team spread across five social accounts usually ends up with five half-alive accounts and no idea which one is working.
Each platform is its own job, with its own format, its own replies to answer and its own numbers to read. Spread the same few hours across all of them and no account gets enough repetition to show what works, so the feed fills up while the enquiries stay flat.
This course gives you a way to score platforms before you commit, one job for the platform you choose, a profile that catches the attention your posts earn, and four post roles that make the calendar easy to fill. You read the signals that matter to buyers rather than the biggest number on the dashboard, and you run a 90-day reset that ends in a clear decision.
You walk away with a scored shortlist of platforms, a rewritten profile, a two-post weekly plan and a one-page reset with its first two weeks in the calendar.
Founders: stretched across too many accounts, who want a defensible reason to step back from most of them.
Solo marketers: who need a posting plan they can keep in a busy week and judge on real results.
Service businesses: that want one channel working properly instead of five working halfway.
This course is part of the academy's invite-only offering.
Access is granted by the academy after you join.